What's Included — Patient Revenue Platform for Moderne

Foundation · the website itself

Design & build

Complete rebuild on a modern framework — Moderne blush palette, Cormorant + Outfit typography, boxed wordmark
Nothing carried over from the heavy brochure site except brand decisions and your clinical content
Mobile-first — tested on real devices, not just a resized browser
Treatment photography direction or licensed sourcing + full WebP optimisation

Performance & compliance

Target 90+ mobile PageSpeed, under 500 KB first load — vs heavy current site
Global CDN, no render-blocking font stacks, compressed assets
600–900 words per treatment page from your protocols, reviewed before publish
Accessibility: keyboard nav, contrast, screen-reader labels, medical disclaimers

Being found · search, local & AI

On-page SEO

One correct H1 per page, written title + meta for each treatment and product
Proper H2/H3 hierarchy, internal linking, clean URLs
FAQPage schema on question-led sections
Written for AI search — headings as patient questions, answers in first sentence

Local & analytics

Google Business Profile claimed, verified, photographed, services aligned
NAP consistency across Yelp, Apple Maps, Bing, health directories
MedicalBusiness, Service, Product, Review structured data
Search Console + Analytics connected and explained in handover

Making money · the four revenue tools

This separates a website from a platform. Each tool moves a different number: bookings, prepaid revenue, repeat rate, basket size.

Your own appointment engine

Four-step booking on modernemedical.com — your brand, live availability, instant confirmation. No third-party plugin, no per-booking fee. Reminders at 48 hours and morning-of; aftercare email with one-tap rebook.

See booking demo →

Moderne-branded gift cards

Sold on your site — choose amount, personal message, schedule delivery. Paid today for treatment later; recipients often become new patients on a friend's recommendation.

See gift cards →

Moderne Rewards · membership loyalty

Points on treatments and shop purchases, tiered credit applied automatically at next booking. No card, no app, nothing for front desk to administer — frames your existing MEMBERSHIP as retention.

See rewards →

The shop · rebuilt around your SKUs

Products on homepage, attached to post-treatment regimens, points on every order. Refill reminders timed to when the bottle runs out — keeping retail with you, not Amazon.

See shop section →

Free skin assessment

Five to twelve questions → Skin Health Score + recommended starting treatment. Patient gets guidance; you get a named lead with stated concern from someone not ready to book yet.

Try assessment demo →

Page map · what gets built

Page	Status	Purpose
Homepage	In this preview	Commercial H1, treatments + imagery, shop, booking, rewards, gifts, assessment, FAQ, Allison, location
Booking	In this preview	Full four-step appointment engine
Gift cards	In this preview	Amount, message, delivery schedule
Rewards / Membership	In this preview	Tiers, calculator, referral programme
Shop	In the build	Full catalog, regimens, points, checkout
Treatment pages × 18+	In the build	Dysport, fillers, Sculptra, Sylfirm X, CoolPeel, etc. — each with schema + CTA
Product pages	In the build	Descriptions, points, cross-links to treatments
About / team	In the build	Allison Woodworth FNP-C, injectors, credentials
Patient portal link	In the build	Integrated entry to existing portal workflow
Contact & directions	In the build	Desert Cove map, parking, suite access
Article hub	In the build	Question-led content for non-brand search
Policies	In the build	Privacy, cancellation, medical disclaimer, shipping

Straight answers · what is not included

Ongoing content writing after launch — initial treatment, product and article set included; monthly publishing is a separate retainer.
Paid advertising — no Google or Meta spend or campaign management; the platform is built so ads convert better when you run them.
Payment processing fees — charged by your processor; what disappears is per-booking commission from third-party widgets.
Hosting — typically $20–$50/month billed to you directly, not marked up.
Guaranteed ranking position — nobody can promise #1 on Google; we commit to every factor within our control, executed properly.
EMR / practice-management replacement — booking integrates with your stack; we do not replace your clinical systems.

Everything included in the rebuild.